Much of William’s artistic inspiration comes from commercial still life photographers where the gap is bridged between advertising and fine art. The ‘Island’ series seeks to create playful scenes that don’t take themselves too seriously. These pieces’ poke fun at how the art world is often viewed with a very serious face. He prefers the viewer to interpret his work in their own way much like the experience of listening to music where the same song can mean different things to each listener. He takes a Duchampian approach to photography in the art space where photography can be considered art by virtue of it simply being in an art context regardless of whether the maker intended to create ‘art’ in the first place.
“Please note that I didn’t want to make a work of art out of it.” Marcel Duchamp.
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